How Product Managers Use AI in 2025

From PRD generation to user research synthesis, discover the top ways PMs are leveraging AI to work smarter.

Artificial intelligence has fundamentally changed how product managers work. What used to take hours of manual effort can now be accomplished in minutes with the right prompts and tools. Here's how the best PMs are using AI in their daily workflows.

1. Document Generation

The most immediate use case for AI in product management is document generation. PRDs, user stories, release notes, and technical specs that once took hours to draft can now be created in minutes.

Instead of starting from a blank page, PMs use AI to generate a first draft based on a brief description of the feature or requirement. This draft isn't perfect, but it provides a solid foundation to iterate on.

Try it: PRD Template Prompt

2. User Research Synthesis

Analyzing user interviews and feedback is time-consuming but critical work. AI can help by:

  • Summarizing long interview transcripts
  • Identifying patterns across multiple interviews
  • Extracting key quotes and insights
  • Categorizing feedback by theme

This doesn't replace the PM's judgment—it accelerates the analysis so you can spend more time on interpretation and strategy.

Try it: User Research Prompts

3. Competitive Analysis

AI excels at structured analysis tasks. Given information about competitors, AI can help you:

  • Create comparison matrices
  • Identify feature gaps
  • Analyze pricing strategies
  • Summarize market positioning

Try it: Competitive Analysis Framework

4. Stakeholder Communication

PMs spend a significant portion of their time on communication—emails, presentations, status updates, and more. AI can help craft:

  • Executive summaries
  • Meeting agendas and follow-ups
  • Stakeholder updates
  • Change management communications

Try it: Stakeholder Communication Prompts

5. Ideation and Brainstorming

When you're stuck on a problem, AI can serve as a brainstorming partner. Describe your challenge and ask for potential solutions, alternative approaches, or questions you should be asking.

The key is to use AI as a thought partner, not a decision maker. It can expand your thinking, but the strategic judgment remains yours.

6. Data Analysis

While AI can't directly access your analytics tools, it can help you:

  • Write SQL queries for data extraction
  • Interpret metrics and suggest hypotheses
  • Create analysis frameworks
  • Draft data-driven recommendations

Try it: Metric Analysis Prompts

Best Practices for Using AI as a PM

To get the most from AI tools:

  1. Be specific: The more context you provide, the better the output
  2. Iterate: Treat AI output as a first draft to refine
  3. Verify: Always fact-check important claims
  4. Customize: Adapt AI-generated content to your company's voice and standards

Getting Started

Ready to incorporate AI into your PM workflow? Start with our library of 100+ free prompts designed specifically for product managers. Each prompt is tested and optimized for real-world PM tasks.

Ready to try these techniques?

Browse our complete library of AI prompts for product managers.

Browse All Prompts