Jobs-to-be-Done Interview Script
Create a comprehensive Jobs-to-be-Done (JTBD) interview script to understand why customers hire [product/service]. Include: 1) Intro and rapport building questions, 2) Purchase timeline exploration questions with key milestones, 3) First thought moment investigation, 4) Passive looking phase questions, 5) Active looking phase deep-dive, 6) Decision-making process exploration, 7) Alternative solutions consideration, 8) Emotional motivation questions, 9) Success outcome definition questions, and 10) Integration questions for how the solution fits into existing workflows. Add specific follow-up prompts for each section.
How to Use This Prompt
- Copy the prompt using the button above
- Replace placeholders in [brackets] with your specific details
- Paste into your AI assistant (ChatGPT, Claude, Gemini, etc.)
- Iterate as needed - ask follow-up questions to refine the output
Why This Prompt Works
This prompt produces interview scripts grounded in the proven Jobs-to-be-Done methodology by following the classic JTBD timeline from first thought through purchase decision. By requiring questions for each phase (passive looking, active looking, decision-making) along with specific follow-up prompts, the AI generates scripts that uncover the real motivations behind product adoption. The inclusion of emotional motivation and alternative solutions questions ensures you capture the full switching story, not just surface-level feature requests.
When to Use This Prompt
- When conducting customer discovery interviews to understand why users chose your product over alternatives
- When exploring a new market opportunity and need to understand the underlying jobs potential customers are trying to accomplish
- When refining product positioning and messaging based on the actual motivations and trigger events that drive purchase decisions
Tips for Better Results
- Specify your product or service category so the AI can tailor questions to the relevant purchase and adoption context
- Indicate whether you are interviewing new customers, churned users, or prospects for appropriately framed timeline questions
- Add your specific research hypotheses so the follow-up prompts can dig deeper into the assumptions you need to validate