Product Content Strategy
Create a comprehensive content strategy for [product]. Include: 1) Content objectives and success metrics, 2) User needs by journey stage, 3) Content types and formats with purposes, 4) Voice and tone guidelines with examples, 5) Content creation process and workflows, 6) Ownership and governance model, 7) Technical implementation recommendations, 8) Localization approach if relevant, 9) Measurement framework for content effectiveness, and 10) Content maintenance and review cycles.
How to Use This Prompt
- Copy the prompt using the button above
- Replace placeholders in [brackets] with your specific details
- Paste into your AI assistant (ChatGPT, Claude, Gemini, etc.)
- Iterate as needed - ask follow-up questions to refine the output
Why This Prompt Works
This prompt maps content to the user journey rather than treating it as a standalone deliverable. By requiring voice and tone guidelines with examples, a governance model, and a measurement framework, it produces a strategy that is both actionable for writers and measurable for stakeholders. The localization and maintenance components ensure the strategy scales as your product grows.
When to Use This Prompt
- Launching a new product and need to establish content standards before the team starts writing
- Content has become inconsistent across teams or channels and you need a unified strategy
- Preparing a content roadmap for the next quarter and need a structured approach to prioritize efforts
Tips for Better Results
- Share examples of content you admire from competitors or other products to guide the voice and tone output
- Specify which user journey stages matter most to your current business goals for more focused recommendations
- Include your team structure (dedicated writers vs. PM-authored content) so the governance model fits your reality