Value Proposition Canvas Generator
Complete a detailed Value Proposition Canvas for [product/feature] targeting [customer segment]. For Customer Profile, detail: 1) Jobs-to-be-done (functional, social, emotional) ranked by importance, 2) Pains (obstacles, risks, negative outcomes) ranked by severity, 3) Gains (benefits, positive outcomes, aspirations) ranked by relevance. For Value Map, detail: 1) Products and Services offered, 2) Pain Relievers with direct pain connections, 3) Gain Creators with specific gain connections. Then analyze fit quality between the two sides and identify 3-5 key improvement opportunities to strengthen the value proposition.
How to Use This Prompt
- Copy the prompt using the button above
- Replace placeholders in [brackets] with your specific details
- Paste into your AI assistant (ChatGPT, Claude, Gemini, etc.)
- Iterate as needed - ask follow-up questions to refine the output
Why This Prompt Works
This prompt follows the Strategyzer Value Proposition Canvas methodology precisely, producing both a Customer Profile and Value Map with explicit connections between them. By requesting ranked jobs, pains, and gains alongside a fit quality analysis, it delivers strategic output that reveals exactly where your product's value proposition is strong and where gaps exist.
When to Use This Prompt
- When defining or refining product positioning for a specific customer segment before a launch
- During competitive analysis to compare how well your value proposition addresses customer needs versus alternatives
- When pivoting or expanding to a new market segment and you need to map their unique jobs, pains, and gains
Tips for Better Results
- Be specific about the customer segment (e.g., "mid-market SaaS CFOs" not "finance professionals") for sharper job and pain mapping
- Include competitive alternatives your target customers currently use so the AI can differentiate your value proposition
- Run the prompt separately for each distinct customer segment to compare where your value proposition fits best